Strategies That Work

Dominate Your Local Area & Generate More Leads
home services repair man
Home Services Online Marketing
A Competitive Advantage

Home Services Online Marketing

Although we build beautiful and conversion-friendly websites unlike anything you’ve seen before, our program is much more than that. It is built to help you dominate your local area, maximize your lead flow and grow your digital presence beyond your competitors.

At XM Digital, we are lead generation experts for the Home Services Industry and we focus on the things that matter... pushing the digital envelope and generating more leads.

We work exclusively with Home Services Companies and our program is geared to help Google Guaranteed Professionals take their business to the next level.

It doesn’t stop there, with our XM Marketing Program, we work hard for you every step of the way to get you where you need to be. With XM Digital, you can rest assured of knowing you have a partner who is determined in building a brighter future for your company online.

4 Pillar Dominance Method

Our Strategy For Home Services Businesses

Our online marketing approach is the only of its kind to encompass an omnichannel marketing strategy specifically formulated for Home Services Businesses. This is our 4 Pillar Dominance Method built into our XM Marketing Program that integrates key digital marketing strategies designed to help you grow and dominate the competition.

1. Reputation Services

Google Guaranteed

Attract more local customers with the Google Guaranteed Program. Are you not Google Guaranteed? We can help!


Effortlessly send your customers an SMS text message to request their feedback directly from your smartphone.

Negative Alerts

Receive email alerts when customers rate you low so you can follow-up to and head off negative online reviews.

Net Promoter Score

Capture your Net Promoter Score, a powerful data point and business indicator of your customers experience.

Customer Testimonials

We help you capture powerful testimonials from your customers that you can use in your marketing.

Testimonial Widget

We proudly embed a widget directly on your website and automatically display your positive testimonials.

2. Website Services

Design & Development

We provide top-shelf custom websites that bring a wow factor into every custom project developed.

No Templates

custom-quality designed and developed website delivers a great, memorable user experience & matches your brand.


A flexible & fluid website that displays beautifully across any desktop, mobile phone, tablet or a smart-TV.

SEO Ready

Built with an SEO foundation accompanied by indexable content, crawlable links, optimized meta tags, targeted page titles.

Google Tools

Search Console & Analytics are FREE tools that keep your site fine-tuned and aids in analyzing traffic.

Fast & Secure

Enterprise-grade level, managed & authoritative business website services located at IBM’s data center.

Content Writing

When it comes to getting noticed online, the words your business publishes should give a clear and concise impression.

Live Chat

The #1 major benefit of using live chat on your website is the potential of increasing conversion rates.

3. Account Management

Strategic Planning

We formulate a plan based on common goals and make expert decisions to address your needs.

Call Tracking

Track your business phone calls and measure efficiency to make accurate calculations of ROI for marketing.

Reporting & Analytics

Better equip key decisions that increase the value of your investment with XM Insights 24/7 reporting and analytics.

Performance Reviews

One-on-one reviews with an account manager to measure performance, identify value and make adjustments.

4. Online Marketing

Local Service Ads

We’ll help you go through the requirement so you can grow, succeed and dominate your local market with Google.

Search Advertising

Get in front of your local customers who need your services the most with pay-per-click (PPC) advertising.


Retargeting generates greater conversions by keeping your message front and center and brings your customers back.

Blog Posting

Blogging allows you to delight, enchant, engage and build a trustworthy resource of information for your customers.

Local Directories

Get more business, reach more customers in your trade area, and promote your local business information online.

Google My Business

We optimize and manage your online presence across Google, including search and maps on a continuous basis.

Social Media

By posting high-quality content on social networks, we deliver the edge you need to compete at a local SEO level.

A No-Risk, Win-Win Solution

Experience the Difference

  • Conversion Friendly Web Design

    With a focus on your unique aspirations for your brand, we create beautiful websites that are aesthetic, compelling, easy to use and extremely fast which adds more value and brings more customers to your business.

  • Home Services Marketing Experts

    We are not marketing generalists nor do we pretend that we can do your job. We are experts in digital marketing for Home Services Businesses.  We are straight shooters and love to help local service providers grow their businesses.

  • Straight-Forward Pricing

    We guarantee that there is no marketing system on the market for home services businesses that provide more value or is more competitive than ours. No long-term contracts and no set-up fees. We fight to earn and keep your business.

  • Ownership

    Your website is not locked into a Software as a Service (SaaS) platform or priority system. You own the keys and control your website, it is yours to keep. You reap the cost benefits and reduce business risk.

Home Services Online Marketing